Confidence Isn't Something You Build - It's a State You Activate
Here's what no one tells you about confidence:
You've already felt it before.
Maybe it was with your best friend. Maybe it was doing something you love. Maybe it was years ago - but it was there.
Confidence isn't something you're missing. It's a state you've accessed before - and lost access to.
For years, I thought I needed to "build" confidence from scratch. Like I was fundamentally broken and had to become a different person.
But that's not how it works.
Confidence is always there - just like joy, calm, or focus. You just need to know how to activate it.
And after healing my own social anxiety disorder and helping hundreds of women do the same, I discovered the exact formula for activating confidence - even when you haven't felt it in years.
The Confidence Formula™
Safety + Self-Knowledge + Embodied Action = Confidence
This isn't theory. This is the exact roadmap I used to go from socially anxious and terrified of being seen to confidently coaching, posting online, and showing up as myself.
And it works for everything.
Dating. Public speaking. Posting on Instagram. Meeting new people. Running a business. Leading a team.
Because confidence isn't situation-specific. It's a state. And when you know the formula, you know exactly how to activate it - no matter the situation.
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Why Most Advice Keeps You Stuck
Most confidence advice tells you to "just do it." Put yourself out there. Fake it till you make it.
But here's what actually happens:
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You show up without feeling safe → Your nervous system screams danger, you freeze or force through it, and you prove to yourself it doesn't work
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You skip the self-knowledge work → You feel confident in safe situations, but the moment you're challenged, it disappears
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You take action that isn't aligned → You build fake confidence on a shaky foundation, leading to burnout and imposter syndrome
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The Confidence Formula™ works because it activates real confidence - not the fake kind that crumbles under pressure.
When you follow the formula, you don't just "feel confident sometimes." You develop unshakable self-trust because you know exactly what to do in any situation.
My Two Proprietary Methods
I've developed two methods that make The Confidence Formula™ actually work in real life.
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1. The Reframing Method™
Pillar: Self-Knowledge
Most people think they have a dozen different problems - procrastination, people-pleasing, overthinking, anxiety, self-doubt.
But what if 80% of it comes from one thing?
The Reframing Method™ helps you identify the one distorted belief driving everything - and shift it at the subconscious level.
Not rationally. Not "I know I shouldn't think this way." Actually feel the shift.
The result? You stop spiraling. Stop overthinking. Stop believing everyone's mad at you. Start believing compliments. Get out of your head.
Learn more about The Reframing Method™ →2. The Courage Exposure Method™
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Pillar: Embodied Action
Traditional exposure therapy works - but for socially anxious overthinkers, it can feel so daunting that you re-traumatize yourself.
The Courage Exposure Method™ is different.
You start with what's manageable. You build momentum. And before you know it, the things you used to avoid because they were "too scary" - you're doing them with pride and a buzz of excitement.
The result? You show up as your most confident, authentic self - without the fear and limiting beliefs holding you back.
Learn more about The Courage Exposure Method™ →
What Makes This DifferentÂ
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Confidence is one of those words we throw around constantly.
"I just need more confidence.""I wish I was confident like her.""I have SO much work to do on my confidence."
But when you truly understand what confidence is - a state you activate, not something you build from scratch - the solution becomes simple.
You don't need years of therapy. You don't need to become a different person. You don't need to fix everything that's "wrong" with you.
You just need the formula.
And once you have it, you can activate confidence for anything - because you know your way back.Â
Who This Is ForÂ
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I help two types of women:
Women with social anxiety who want to show up authentically in social situations without fear, overthinking, or exhausting themselves pretending to be someone they're not.
Women running businesses who know what to do but freeze when it's time to post, sell, or be visible - because insecurity and fear of judgment are holding them back.
If you're a socially anxious overthinker who's tried everything and thought "maybe confidence just isn't for me" - this system was built for you.
Because confidence isn't something you're missing. It's something you've felt before. And I'm going to show you how to activate it again.
Ready to Activate Your Confidence?
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The Confidence Formula™ is taught in:
Return to Inner Confidence - My 10-week self-paced course that walks you through all three pillars using both proprietary methods
1:1 Confidence Coaching - 3-month intensive coaching personalised to your goals
Work With Me